It can be tough to get attention in this city as an online-only retailer, given the plethora of excellent brick 'n' mortar shops that have opened in the last five years alone, much less a retailer who specializes in vintage-wear. The brand-new Camillia Heirloom and Modern has caught my attention, though, in part because it has such a particular point of view in its selection, with lots of feminine and delicate lace and diaphanous materials, rounded out with modern denim (hello Imogene + Willie), Kiriko scarves, leather bags, jewelry, and more. It doesn't hurt that their lookbook is this moody and romantic: