After months—months!—of teasing, that charmed swath of SW Portland that even people who call it by its new name usually use air quotes, the West End, has gotten another get. Bridge & Burn is finally ready for the big reveal of its first brick 'n' mortar store at 1122 SW Morrison, throwing a party this Friday from 6-10 pm, going so far as to have their own beer brewed for the occasion. Click over to MOD for the full meal deal.